Assignment: In 4 hours, create a product landing page for Brite Markets, a local grocery store unveiling its first blended drink product, a coffee + protein drink. Include ideation sketches.
When it comes to packaged food, even drinks, people wants something healthy and natural. I focused on the simplicity of the ingredients and their origin to evoke that sense of "clean eating." The hero image seeks to tell a story and showcase the one product that best represents the whole business. Instead of sleek packaging, I opted for a boxy, papery look along earthy tones that would seem more relevant to a local audience generally aware of the area's geography and agriculture.
The next section immediately informs customers browsing the site that this is a primarily brick and mortar business. I also indicate this in a second place, the "Where to Buy" link in the nav bar. Since so much commerce happens online these days, having only a physical store can be a drawback. But here I see it as a strength--an opportunity to emphasize community engagement and the uniqueness of the product. Local eating and brick and mortar go hand in hand in this case.
