(Hover over images to view prompts.)
Write a title and meta description for a website that sells subscription contact lenses delivered to a user every 30 days—convince them to try it.
Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games. Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone. Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go?
Scenario: A sports fan is at a wedding while their favorite team is playing against their arch-rivals. Their team scores. How would you, quickly, let the sports fan know about the latest play, the current score, and the key players? Write it.
The user is trying to view a website to help them buy a car. But, the content can’t load without the user’s location. They need to enter their ZIP code and first name. Challenge: Ask them where they live and who they are without sounding like you're unnecessarily mining their data.
More prompts!:
Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion. Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.
The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app.
Write a message that the user will read immediately upon opening the app. What do they need to know? What steps (if any) do they need to take to recover their content? What if they can't recover the content?
It’s Monday. A user has just gotten into their car to drive to work. They plug their phone into the car and start driving.
Challenge: How would you let the user know there’s a fire happening in a nearby town that is causing road closures? The effect on their commute is unknown, but there is a definite danger if the fire gets closer. How do you communicate this to them? When? Write it.
Challenge: How would you let the user know there’s a fire happening in a nearby town that is causing road closures? The effect on their commute is unknown, but there is a definite danger if the fire gets closer. How do you communicate this to them? When? Write it.