Partner Brands

Editing and reformatting various branded content onto one CMS according to Allrecipes Editorial style guide and ad campaign guidelines.

I managed brand accounts and recipe page publication for 40+ partnering brands on Allrecipes.com; this involved proofreading, writing new descriptions, unifying instructional text, and editing text and photos in accordance with page formatting. See full selection.
Example A: Almond Breeze
Example B: Ghirardelli
Client Original | Recipe with video
Example C: In The Raw
Encompassing Sugar in the Raw, Stevia in the Raw, and variants
Example D: Uncle Ben's
Allrecipes adaptation - blending UGC photo contributions w/ branded content
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